UTM Campaign URL Builder
Add UTM source, medium, campaign, term and content parameters to a URL, so your analytics tool can correctly attribute traffic to the right campaign.
Tagged URL
https://example.com/landing-page?utm_source=newsletter&utm_medium=email&utm_campaign=spring-sale
Ad space
Frequently asked questions
What's the difference between utm_source and utm_medium?+
utm_source identifies where the traffic came from (e.g. "newsletter" or "facebook"); utm_medium identifies the marketing channel type (e.g. "email" or "cpc").
Are utm_term and utm_content required?+
No, they're optional. utm_term is typically used for paid search keywords, and utm_content to differentiate similar links or ads within the same campaign.
Will UTM parameters affect my SEO or page functionality?+
No, they're purely for analytics tracking and don't affect how the page loads or ranks, though it's good practice to keep a canonical tag pointing to the untagged URL.